The Magic of PIN-Based Debit Cards

Regardless of the industry you work in or the size of your business, every company benefits from providing their customers with a wide range of payment options such as in-store and online credit card payments. This is why the ability to accept debit cards with a PIN pad is a must.  The following is a brief look at the many benefits in having the ability to process debit card transactions with a PIN pad.

As more and more people drop the habit of credit card payment processing in an effort to avoid getting deeper in debt, the debit card has become an attractive, alternative payment option.  In fact, despite the economic downturn, the debit market remained robust in 2009 and is projected to grow strongly in 2010, according to the 2010 Debit Issuer Study commissioned by PULSE.

By accepting debit bankcard processing with a PIN pad, you’re providing your clientele with a convenient payment solution that is as good as cash. Your customers can easily use their bank ATM cards and check cards to pay for products or services and the funds are withdrawn directly from their checking accounts.

In addition to keeping your customers happy, the ability to accept debit card transactions also benefits your business. By accepting debit cards, you attract a new base of consumers, which in turn helps your business grow.  Another great benefit of accepting debit cards with a PIN pad is that it reduces your costs. When you sign up for a merchant account with Leap Payments, you can save up to one percent on every debit card with a PIN pad transaction.

While you will want to continue to accept credit card payment solutions, we recommend adding debit card processing to your suite of payment options and enjoy discounted pricing through Leap Payments.